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Not so tasty television: The Burger King "Whopper Virgins" campaign

posted on December 22, 2008 at 7:49 pm
Am I the only one who feels ill whenever they come on?

(from www.whoppervirgins.com)



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11 comments

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: About this Tim Roth guy... · December 22, 2008  9:01 PM

    Great. Now we can make fun of culturally disconnected (thankfully) folks for not knowing how to eat a shitty burger.

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: donald · December 22, 2008  9:10 PM

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Betty

    http://www.my-foreclosures.info

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Elayne DeLeo · December 23, 2008  6:39 AM

    It’s bad enough that we export diabetes and obesity with our sugary soda’s to foreign countries. This reeks. Have it your way with a big side of colon cancer.

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Aubrey Longley-Cook · December 23, 2008  8:58 AM

    I’m sure they had someone dressed as that terrifying robot king just off camera to insure they made the right choice.

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Some Other Mike · December 23, 2008  12:41 PM

    Absolutely. The only thing missing from those commercials is the offering of a nice, healthy cigarette.

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Baron · December 23, 2008  8:33 PM

    I'm going to be a slight voice of dissent, though I can't believe I'm saying this because, well, I'm nary the fan of American food culture any more than the previous posters… And a good burger is good, but a crappy mass-produced burger is another.

    Even though you could take the track that this is culturally insensitive or condescending, I think this still remains somewhat fascinating. They said that Americans can not provide valid market data because our culture is too infused with burger food marketing. Ding! They also were clearly interested by what other folks thought of such an iconic food item (for better or worse) from our culture, and their reactions were interesting (seal > bee-kay, mkay?) Folks love it when Bourdain goes to Africa and eats intestines and bugs, but us taking a burger to Romania == axis of evil? How do you come to that?

    This piece is not ENTIRELY different than when you take some Buford virgins out to their first dinner… Anyone wanna do another video of that?

    Hell, to many of the folks in this country, even /sushi/ may as well be an alien embryo let alone preserved eggs or chou tofu or fermented whale blubber… Yet those things — local life — are what makes life worth living.

    Hats off to these folks for trying some weird meat product covered with congealed goo (ketchup/mustard/mayo), shredded iceberg lettuce, tomatoes, pickles and cheese "food" that comes wrapped in a printed piece of paper. That had to be especially strange to some if not all of them. And, toward the end, it looked like they got a chance to try some local food, as well, which was also a pretty cool exchange IMHO.

    So while I'm not exactly jazzed to see BK seeking out folks in remote villages to give them their burgers, I don't see this as the American marketing engine exporting Hell to Thailand…. Those folks won't be giving up their native foods for a Whopper and I doubt very many of the villages will be opening BK/McD franchises.

    Burgers don't kill people — having such a crappy sense of taste that all you can eat is Burger King burgers all the TIME kills people.

    Thanks for posting this! I'll keep an eye out for the commercials. (How exactly does this help to sell BK in America?)

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Carolina deWitte · December 24, 2008  5:56 PM

    I want one of those coats!! This was actually very interesting. I don’t exactly ‘get’ it, but still… At first I was sure it was a comedy piece, and all those ‘natives’ were only actors, but I guess it was ‘legit’? I still don’t understand what the real purpose of this entire experiment was, they surely can’t open a store in any of those locations, so why would they even care if those people liked hamburgers, or which they thought were better? See? It still makes no sense to me. What am I missing?

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: MarrG · December 25, 2008  7:11 PM

    I thought it was fake and I am still suspicious since all their taste-testers (indeed, entire villages) are wearing spotlessly clean and perfect “native dress.”

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Joy · January 2, 2009  7:52 AM

    Those commercials are ridiculous. I’m sure those “natives” were paid handsomely for their unbiased opinions.

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: Anonymous · January 14, 2009  10:47 AM

    Have you seen the SNL parody?

    http://www.youtube.com/watch?v=mwFa_8cVFME

  • Re: Not so tasty television: The Burger King "Whopper Virgins" campaign
    posted by: The Blissful Glutton · January 14, 2009  11:13 AM

    I did! So funny.

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