Food Finds: Sublime Doughnuts’ birthday box | Atlanta food and restaurant blog | The Blissful Glutton

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Food Finds: Sublime Doughnuts’ birthday box

posted on September 2, 2010 at 5:19 pm

“How are you doing today, beautiful?” asks Kamal Grant, the baseball hat-clad owner and head mad scientist of Sublime Doughnuts. “Good, good,” I say, blushing a little at Grant’s sweet-talking, which he lays on as thick as his doughnuts’ chocolate frosting.

Grant greets all his female regulars similarly, but it’s not seedy or creepy. In fact, it’s kind of brilliant — it dispels any guilt one might feel when walking into Sublime on a mission for delectable fried dough. This particular trip isn’t for me, though. I’m picking up a Sublime birthday doughnut box for my friend, whose birthday I missed. Sublime’s doughnut box has become my go-to gift for doughnut-addicted friends. Yet most people don’t even know it exists.

The colorful birthday box was born out of necessity. Grant’s customers started asking for a doughnut cake. He tried stacking the doughnuts. Too messy. He tried piping borders. Not pretty and unique enough. Then he discovered some large alphabet cookie cutters, and inspiration struck. Why not just spell “happy birthday” — in doughnuts!


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3 comments

  • Re: Food Finds: Sublime Doughnuts’ birthday box
    posted by: Sudhir · September 2, 2010  6:09 PM

    I bought a box today. I think I overdid it – had parts or all of 5 different doughnuts. They are damn tasty though. Love the frosted croissant.

  • Re: Food Finds: Sublime Doughnuts’ birthday box
    posted by: Trav · September 30, 2010  10:43 AM

    Not a fan of this place… tries waaaay to hard. I’m a fan of simplicity and traditionality when it comes to doughnuts 🙂

  • Re: Food Finds: Sublime Doughnuts’ birthday box
    posted by: John R. · January 11, 2012  3:40 PM

    Can you blame Sublime for “trying”? Is that a fault? I’ve never been there, but I’m sure they have fantastic doughnuts. Krispy Kreme and Dunkin Doughnuts didn’t develop their iconic doughnuts by not trying and keeping it simple. Trying is what developed their doughnuts into what they are today, and I’m sure they had many failures before they had the perfect doughnut. Can’t say I’d fault a place for “trying” too hard.

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